Giants sign $35-million sponsorship deal with Timex

Their first step toward eliminating the lines between sports and business for the New York Giants took place Wednesday in their sparkling new practice facility, which was renamed the Timex Performance Center, according to the New York Daily News.

As a result of their 15-year naming rights deal, worth a reported $35million, a small Timex patch will appear on both their blue and white practice jerseys this summer, the Daily News reported. It'll be placed on the front of the left shoulder, where the Super Bowl XLII patch was two years ago.

NFL owners voted to allow such patches at the league meetings back in March. The Denver Broncos, Detroit Lions, Green Bay Packers, Houston Texans and Tennessee Titans are among the teams expected to wear sponsors' patches, too. The NFL does not allow corporate logos on game jerseys — at least not yet, according to the Daily News.

Source: New York Daily News

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